Many studies have been published regarding the impact of a slow loading site, and the statistics are shocking. We found Aberdeen Group’s post that you must go check out! They show us that a one second delay in a site’s loading time results in a crazy loss of 7% of the traffic coming to your website and this will inevitably negatively impact the conversion rate of sales – for example if an e-commerce site is making £100,000 per day, a 1 second page delay could potentially cost you £2.5 million in lost sales every year.
They also shows us that 40% of people abandon a website that takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less. In a world where the demand for instant response is so high we need to make sure our clients consumers perception of the quality of the brand/business isn’t jeopardized so here are some small steps we take to keep our clients branding thriving!
Remove all Plug-ins that you aren’t using!
We all know how easy it is to download a variety of plugins to trial and error which ones work best, which has the best user experience, and overall test out which we think work for our site. Always remember when if your not using it, get rid of it! You very likely wont need it in the future of your site build, and even if you do? come on how easy was it to find that plugin – and if it could be helpful keep a log of useful applications, tools and plugins that you can come back to in the future. We do!
Some people recommend downloading P3 (Plugin performance profiler) this shows you all the statistics of every plugin you have installed – it details which are taking the longest to load and which are keeping your site quick, fit and healthy.
We personally love WP-fastest-cache and Autoptimise we use them regularly on our clients sites and our own! What’s not to love? It simply loads your website onto a customer or viewers device and saves all the useful bits to their computer so when they’re scrolling through your site, or realise after they close it they must buy that item! BANG! it’s immediately loaded on their screen ready to go saving any loading time.
Get a better webhost!
Not always the easiest and cheapest option to speed up your site, but if there is no real reason why your site is going slow after you’ve watched every hint, tip and guide on the internet. It may be your last resort. We live, breath and stand by getflywheel we have a 98% uptime with expert wordpress support available 24/7 for emergencies and solid security and malware monitoring. These are just a couple of the perks!
Optimise and reduce your image size
You can do this manually through image compression sites like compressor.io which gives you the ability to control the quality of your image, or go simple and use Tinypng. These will compress the image and reduce the file size of your image changing a 5 second load image thats 1mb to a 0.5 second load at 150kb! Brilliant. There are also a lot of comprehensive plugins out their – we use Smushit but be careful this can totally mess up your site so ensure you always have a backup to restore if it goes pear shaped. Sometimes these Plugins can be your websites saviour or it’s worst enemy and thats only because some software doesn’t go together so we’re just pre-warning you.
Avoid image hotlinking
Never host the image you want to display on another website, then link it into yours. Also known as ‘inline linking’ so instead of your image being on your site you pull it in from elsewhere. Although some people say that for large high traffic sites sometimes hotlinking can save you some bandwidth, from our experience it takes twice as long to load as you’re not only loading you’re complete site, your loading information from an external site which like any website can experience server downtime and slow loading speed.
Whether it’s images on your website, banner images, slider images or ads. Host your own images on your own website just remember to optimise the size of the file – because pulling in additional data from elsewhere just going to delay you more and cause longer loading times.
Your turn! Take these tips and test them out for yourself, see if you see as much of an improvement as we do.
Try implementing all of these into your site and go check out Pingdom and see if you can see the differences too!